In this episode of OffBeat Business TV, Host Susan Hamilton talks with media expert J Loren Norris, Host of Leading Leaders Podcast and Story Power TV. The challenge for business owners in media today is to share their story, without contributing to the confusion in the marketplace with an additional talking head. When you're really good at what you do, everybody thinks they can do it, too. Loren uses picturesque descriptions to help you recognize how to demonstrate your skill set for the highest possible effectiveness.
How do we use podcast and video media to benefit our brand AND add value to the marketplace? While no one starts out top billing, it can be a beautiful progression towards greater influence - IF you recognize the need to grow with your show. Susan and Loren discuss storytelling and media training to help you monetize the program while you build engagement, not after. It's all about relevance, understanding your audience, and focusing the message on all of it.
What on earth does banana bread have to do with it? Quite a bit! Enjoy this discussion and share it with your friends.
To work with J Loren Norris, go to JLorenNorris.com, where you'll find his podcasts, vlogs, and be able to sign up for coaching programs that will get you to the next level in your business. Connect with him on Twitter, LinkedIn, Facebook, and Instagram.
OffBeat Business Media is dedicated to supporting local family businesses with media that helps them make money. Talk to us to find out how better choices with your business media can make you more money now, and bigger money in the future. OffBeat Business Media uses a focused, strategic approach designed to amplify everything you’re doing now.
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Credits:
Location Sponsor The Trade Group
OBBM Corporate Office at Camera Ready Studios in Farmer’s Branch
Videography / Audio by Bill Brock, CPO OBBM
Voice Talent by MelanieMurphyVO.com
Music by Danny Skinner, DannySkinner.com
CEO, Host, and Program Direction, Susan Hamilton