How do you assess the perfect marketing plan? Business 1st Responders Podcast Hosts Suzanne Johns, Jay Maymi, and Jake Jordan break it down. Everyone should be returning to 'define your customer' and getting laser focused. Make sure your offers speaks to that ideal client. Isolate that perfect customer.
Make sure they know we're thinking of them and have something for them. Look at who your competitors are selling to. Work through who you WANT to work with, and don't base it on demographics so much as values. Who are they and who are they shopping you against? Even ask your clients this!
What highway are you wanting to travel down? Choose your route, make sure you're on the right one.
What are your resources and tools in your vehicle to get you where you want to go? Each marketing piece needs an avatar. Most calls to action are not specific enough. Vet your call to action, and vet your marketing person, too. You have to be willing to try something new.
Business 1st Responders airs each Wednesday at 1 & 9 PM CDT on OBBM Radio, and on-demand through the OffBeat Business app and OBBM Network Podcast on iHeart, Apple Podcasts, and your favorite podcast directory.
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